Social Media Optimization (SMO)

What is "Social Media"?

Recently, the internet and the online media has experienced a trend towards online social communities. Platforms and websites like Digg, Reddit, YouTube, Facebook and many others have all flourished with various user generated content. The term used to describe these types of social-driven websites and their services is "social media".

Social Media Optimization is related to internet marketing on several online media by smart way. SMO solution is designed that it significantly reduces both the cost of marketing online as well as increases the brands / company’s presence on the internet and helps to increase traffic on the website.

The main objective of SMO can be to increase brand awareness, to help consumers in decision making about buying a product or service, to provide after sales service and support.

SMO Process

Understanding promotional activites and technique involved in SMO process are:

Blogs

Blogs or Blog community are online Internet pages and Journal related to a particular topic which is of interest to either majority of the surfers or is on a particular niche topic which is targeted to a particular audience. Activity of adding or submitting a blog is called "blogging" and the one who does it is called as “blogger”. Blogs get their majority of the traffic through search engines which can smartly be diverted to a particular website for marketing purpose. Below find one such example of a blog done by us.

Forums

An Internet forum, or message board, is an online discussion site, were people registered to that forum share some information or ideas. The forum topics can vary from taking babies to school to how to run a business and so on and so forth. Forums help people to share their opinion and hence it becomes a more interactive form of marketing if used in a right way. As a consumer forums are a place were one can look answers for and as a marketer forums are the right place to convince the prospective customers of business.

Video Submission

With the penetration and growth of Internet and broadband services across the world, viewing videos has become easy like never before. One can search for videos of his choice available on the net and get him / her entertained, educated or aware of particular topic very easily. By submitting videos to various social sites like YouTube the marketer gets a chance to grab the best attention of the targeted consumer. Videos for social media marketing can be TV commercials, Product demo, or videos education and consumer about a product or service.

News / Press Release Submission

News submission or PR submission or various News and PR sites have proved to be very effective way to create brand awareness or brand publicity. Users across the globe visit such sites to get news on various topics which are of interest to them. While submitting such News or Press releases one should give utmost importance to the Heading, as heading helps the visitor to decide on were to click and on what to click.

Article Submission

Articles can be a classified as Viral marketing technique and a Article published or submitted in one site can be replicated or republished by others by giving the credits to the rightful owner. An article not only helps to get direct traffic but also helps to increase SERPs because of the back links received from such articles. Search Engines specially Google loves such articles which are original and has some quality information to the users.